• clairhenderson

Food Porn (& Shaving Foam)

It's a term I use a lot. I love cookbooks, I love pinterest recipes, I love cooking colour supplements, I love Frank&Lunas and Saltwater café on Instagram, I even love the recipe cards from Sainsburys. We are surrounded by food porn. But, like the other thing, it is questionable how true to life PORN food is to REAL food. We've all tried taking the odd picture of our dinner, haven't we? and before posting we realise it looks like a dark pile of … erm… what was that thing again? So it's all about lighting and timing and shading and depth perception, which leads to, if rumours are true, the replacement of real cream with shaving cream. None of which I know anything about.


I get so excited about fruit & vegetable boxes. They satisfy all the senses, the tangibility, the mix of colours, the smell, the bits you have to pick at straight away. But capturing a photo that does all these things justice is a different story. It is hard to create that visceral quality.

Especially when you 1) know nothing about photography 2) live in the age of social media and 3) are on a start up budget.


So I googled food photography. Who knew what a huge industry it is? And as is the case with any subject, hobby or industry since the birth of the wondrous web... there is so much free and informative advice available and accessible for a beginner.


A few months later, a few quid on lights, a few metres of fabric, a misting spray and some helpful friends, and we think we have some half decent photos. No shaving foam in sight. And all the delicious REAL produce was later consumed. (but not all in one go).


We hope you like the photos and more importantly, that they bring even a small percentage of lip-smacking excitement that a real box would. But I guess you won't know until you try it...

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